When
was the last time you referred a business to a friend or a family member? What
was it that made this business stand out from the rest? Why are you talking
about them?
Most probably it is due to a fantastic level of service, a great
product or perhaps unexpected value that made you want to share this experience
with your family and friends.
Now, I
want you to ask yourself? When was the last referral your business received?
A successful referral network has
people talking about you and referring business to you when you are not
looking. The first step in building this network, is to ensure your business is
likeable, referable and energetic.
Are you providing an amazing service that
people love to talk about? Do you have raving fans? If not, that’s ok. You may
need to implement and improve some of your systems, procedures, and policies in order to deliver a little more, or
the additional 1% of service than your clients expect.
When you have your
network of raving fans, it’s time to take advantage! The simplest and easiest
way is to ask the question.
o
“If you knew anyone who had an investment property
would you refer to them to me?”
o
“This year I am growing my business; do you know
anyone else I can help?
o
“On a scale of 1 – 10, how likely would you be to
refer a friend or family member to our business?”
Whether it’s over
the phone, in person or via an online survey – if you don’t ask the questions,
you’ll never know the answer!
It is also important to know why people are referring so we can
leverage off this in future – but even more importantly this can be a great way to identify any areas that may need improvement.
There is always room for improvement in every Property Management business.
And finally, whenever you do receive a referral, don’t forget to
say thank you!
Lauren Kirk
General Manager at Real+
0422 069 905 / lauren@realplus.com.au