Would you want to receive YOUR newsletter?

Our clients and members often ask us for assistance with developing their monthly e-newsletter or e-marketing for property management. We can easily help them with content and ideas, we even have an e-book full of great investor tips they can use. However it is the execution and delivery of a regular, ongoing successful newsletter (that actually grabs people’s attention, has a purpose and keeps them reading each month) that is the challenge.

The concept of the newsletter has become somewhat washed out in our digital age (much like the plethora of junk mail and pamphlets that go straight from the letterbox into my bin each week). I can’t even tell you how many “newsletters”, “updates”, “blogs” and “specials”, come in each morning. Today I had over 30 new emails of this nature.  What happened to most of them? Terminal deletion - never to be seen again.

When we see similar subject lines and the same content over and over again we are naturally bored, closed off and less likely to open the email at all. I’m sure you don’t want this for your e-newsletter and e-marketing so it is important before pressing send each month to put yourself in your readers shoes and consider:

• Would you want to receive this newsletter?
• Would you open it?
• Would you read it?
• What benefit would you get out of it?
• Does it educate, inform and excite?
• Would you pass it on or share it with friends and family?
• Would it direct you to do more business with you?
• Would it strengthen your relationship?
• Does it direct traffic to your website?

Building and developing a regular ongoing successful e-newsletter doesn’t have to be a cumbersome process. But in this day and age you do have to be doing it well in order to stay at the front of your clients mind, easily communicate with them on a bulk scale and to be seen as the experts. It doesn’t have to be rocket science however so take a look at our e-Newsletter Procedure – usually only available to our members – which breaks creating a successful e-newsletter down into 10 steps. 

Want to know your best marketing weapon?

Beyond the latest designer website, past the shiny DL cards, afar from the perfectly designed brochures, away from the beautiful window display is one very important marketing tool that is often forgotten and overlooked - yet it is the easiest to manage, the lowest cost, and the most effective tool......

Have you guessed it yet?

It’s YOU.

You are the most powerful marketing tool you have at your disposal right now. The way you speak to people, the way you present yourself, the way you appear in the market place, can be ten times as effective as a marketing tool compared to some of the latest and innovative ideas in the industry.

It’s been very interesting for me being on the other side of the property management transaction recently as a prospective tenant looking for a rental property in my local area. I’ve been able to review how fast enquiries are responded to, the conduct of the leasing consultant at the open, the manner of the property manager processing the applications, right through to the sign up process and moving in.... There have been some very impressive dealings, and also some left a lot to be desired. I’m pleased to say I’m lucky enough I’ve ended up with one of the best.

I would imagine that many of these agencies with the less than desirable service to prospective tenants are at the same time probably trying to grow their businesses through marketing, prospecting and new business tactics, without looking at what is actually happening on the front line. From this experience I know which agencies I will be recommending to friends and family and which agencies I won’t.

We need to remember that prospective tenants may not only one day be our future clients, but they also currently know our future clients (their friends, families, colleagues, circles) and of course we want them to be speaking positively about us and our service across their networks!

This got me to thinking if we only realised that the best opportunity we have to market our service, is actually how we conduct our service and ourselves, how much easier it would be to grow our businesses?! Instead of spending thousands on marketing campaigns, what if we spent that time and money investing in improving, training and developing our own skills.

Remembering that YOU are the most important marketing tool that you have at your disposal and that the way you conduct yourself, present yourself, and treat your clients will ultimately provide endless positive marketing, referrals and business for years to come. 

Don't miss our webinar next Wednesday where we'll give you fresh ideas to help you generate buzz around your brand and put the 'marvellous' back into your marketing.